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Maritime Museum / Lucy

 

With so many things to do at the National Maritime Museum and clearly defined market segments, we needed a device to communicate to families over the summer holiday period. The Museum would use the current blockbuster exhibit as a theme to create experiences and activities specifically designed for kids.

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With more boys than girls attending the Museum we created Lucy, an adventure loving character who evolved into a powerful asset for the Museum. She would become the totally immersed kid discovering each new exhibition.

© 2023 by ADAM SCHARF. Proudly created with Wix.com

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