top of page
Maritime Museum / Lucy
With so many things to do at the National Maritime Museum and clearly defined market segments, we needed a device to communicate to families over the summer holiday period. The Museum would use the current blockbuster exhibit as a theme to create experiences and activities specifically designed for kids.
​
With more boys than girls attending the Museum we created Lucy, an adventure loving character who evolved into a powerful asset for the Museum. She would become the totally immersed kid discovering each new exhibition.
bottom of page