Maritime Museum

Maritime Museum

Working with the Maritme Museum for the past six years to promote their blockbuster exhibitions, across all channels and targeting clearly defined segments has seen ticket sales grow year on year, breaking all previous records.

Vikings

We created a multi-faceted campaign to promote Vikings, a unique exhibition from Sweden that gave a much more nuanced perspective of this infamous society.

The first task was to create scale, so we gave the exhibition a blockbuster feel to attract a broader audience, not just the history buffs.

This first phase announced their arrival.

Rooftop Projection

We created a rooftop projection with sound that could run throughout the summer. This was the exhibition launch party, and the first showing of the animation. (viewed from Pyrmont Bridge).

Topical

This campaign ran at the time of Tony Abbott's 'Stop the Boats' campaign.

Myth Busting

There was a lot more to the Viking society than the stereotype.

Introducing Lucy

We created a device to communicate to families over the summer holiday period. This would run alongside the broader exhibition campaign but specifically designed for families with young kids.

With more boys than girls attending the Museum we created Lucy, an adventure loving character who evolved into a powerful asset for the Museum. She would become the totally immersed kid discovering each new exhibition.

Pompeii

We created a compelling campaign promoting the new world class international exhibition at the museum. A unique maritime twist on a familiar theme, it brought to life the story of the Roman Navy’s rescue attempt of Pompeii citizens on that fateful day.

Strategic marketing support

Comprehensive digital content plan

All creative asset concept & creation across all media channels