Artline
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Artline traditionally advertise just before the back to school period.
Our recommendation was to get the brand out there throughout the year so it's top of mind at purchase time.
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This was a pure branding campaign bringing to life different pens through famous 'lines'. Each line was illustrated with the pen featured.
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Full page print ads
Social
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We used posts like these to encourage
people to create their own 'Artline(s)' from movies, songs or books.
smArtline
Following on from the Artline(s) that ran
through the year, we maintained the momentum with the (sm)Artline for back to school.
Artline has a range of great tips, so we used this fact to start a 'life hacks' campaign - simple tips for everyday success.
It's also a smart choice.
A combination of Facebook, pre_rolls, print and outdoor. It had huge engagement on Facebook resulted in a 23% increase in sales in the back to school period (2018).
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Our 'always on' strategy means we will be rolling out Great Tips content on social throughout 2018.
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