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ADT / It's Not Your Imagination
When it comes to home security, Australia is an immature market with most people seeing a security system as an unnecessary luxury purchase because they ‘have insurance for that’. In order to shift this perception, we needed to show how a Monitored Security System could protect them (and their family) while they were at home - not just protect their property they were away.
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We found that 26% of burglaries happen while the occupants were at home (usually asleep, but not always!) and we brought this to life in various media.
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