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Kennedy / Fairytale
To launch the brand, Kennedy wanted to create a campaign that would make an impression, be disruptive and to stand out in the highly conservative luxury jewellery world.
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Traditionally the brands that they housed were the focus of the marketing with extreme close ups of the watch face, etc. To allow the Kennedy brand to be the main focus of the advertisement, we weaved a story around the different pieces to allow the Kennedy brand to be front and centre using ‘Fairytales’ as the platform.
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