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Dunlop / Retro
Dunlop were seen as daggy and the client wanted this iconic, but somewhat faded brand, to become fashionable
once again.
The new line of clothes paid tribute to the classic styles of the 70's and aimed to reach a new, younger audience.
So we gave it a retro twist -
taxidermied humans in a museum diorama exhibit - displaying to visitors a vision from the past. We wanted to give it a dusty and aged look.
It did very well at all the awards.
Outdoor / Print
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