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Dunlop / Retro
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Dunlop were seen as daggy and the client wanted this iconic, but somewhat faded brand, to become fashionable
once again.
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The new line of clothes paid tribute to the classic styles of the 70's and aimed to reach a new, younger audience.
So we gave it a retro twist -
taxidermied humans in a museum diorama exhibit - displaying to visitors a vision from the past. We wanted to give it a dusty and aged look.
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It did very well at all the awards.
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Outdoor / Print
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