Landcare NSW
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Donation fatigue is a real issue. We are asked to give money to charities every day that are for causes that are often on the other side of the world.
When we position Landcare NSW in this manner, it is one of the very few organisations that will literally help look after your own back yard. It also helps give a real tangible reason as to why we are Landcare NSW and not the national body.
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Living in Sydney’s Surry Hills and working in the city is as far from the land as you can get. But there is a real ground swell of sustainability, organic and ‘paddock to plate’ that we can tap into. We are all concerned about keeping our land in good health.
New Members / Facebook
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Geo-targeted to the local areas, where people have more concern for their local environment.
A call to new members
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Localised billboards placed on the way into country towns - tapping into local pride. Even bumper stickers.
Outdoor / Transit
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Website / UX / UI
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A vastly simpler and more user friendly website design making the donation and supporter program the focal point of the user experience.
Landcare Supporter Program
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We initiated, negotiated and helped launch the Landcare Supporter program to help give real tangible benefits of membership, particularly for the metro supporters, while also providing a revenue source for the organisation.
Corporate Philanthropy
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A nurture marketing campaign designed to first educate about the vital work that Landcare do and the the philanthropic support that is now required for the organisation to continue.